• Berlin is both: totally different and totally normal. This is what makes the whole Berlin cosmos so attractive for qualitative research and at the same time what inspires researchers to break out of usual thinking patterns and to unveil the activities behind the scenes.

How can companies measure their marketing success? How can companies keep an eye on how consumers in different markets perceive their brands relative to the competition? How can companies maintain their brands' value in changing times?


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Consumption decisions are influenced by a complex interaction of personal experiences, situational factors and future expectations. While qualitative research methods excel at revealing individually relevant factors, quantitative approaches allow for their objective...


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With GIM Safaris we bring you right in the middle of the consumers’ everyday lives and get to the core of your research questions with you. Insights: On the basis of in-home interviews, expert discussions and exploration tours, we learn how consumers design their lives.


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