Product, Price & Packaging

With GIM Shopper, we analyse your customers' purchasing decisions, orientation patterns in the store and product placements on the shelves.

With GIM Customer Perception, we determine how your brand and products are perceived at various points within the customer journey.

We are experts in the field of customer feedback and show you ways to improve customer experience and customer satisfaction.

We analyse the values, attitudes and consumer habits of younger generations and find the right approach for you.

GIM MovIn analyses the needs and motivations of your target group in a real or fictitious consumption situation.

CONSUMER provides you with a two-fold segmentation approach for new target groups based on needs and attitudes.

We analyse your customers' touchpoints and purchasing decisions for you and identify potential for optimisation in the customer journey.

With GIM Concept, we help you to write successful concepts and test their future potential for success.

GIM consult supports you in structuring existing customer knowledge and generating new, relevant information.