GIM Berlin – Who are we?


We are the passionate and reliable partner who supports you strategically and operationally in your projects. We offer implementation-oriented research with clear recommendations for action. And we consistently orientate ourselves to your needs and questions. In all project phases we constantly optimize our methods and project processes.

We research with great passion – in Berlin, in Germany and worldwide, qualitatively and quantitatively. The human being with all its facets is the focus. GIM is a multi-specialist, which means that we offer the highest level of competence for a wide variety of tasks.

GIM Berlin - Facts:


  • Since 2002 in Berlin-Mitte
  • Qualitative and quantitative research from a single source
  • Seamless collaboration in the GIM network
  • 35 local employees

Highly experienced team 

  • Broad academic and professional background (ethnology, sociology, management, cultural studies, business studies)
  • Focal points in the areas of
    • Design Thinking and Innovation Management
    • Advanced Analytics
    • Panel research and tracking
    • Shopper research

Our main areas of activity

  • Complex data analysis and data dashboards
  • Consumer-centric advice for new, disruptive business ideas
  • Ethnographic research in top target groups
  • Efficient ad-hoc research