Industry Expertise

Our Expertise in Different Industries

In order not to lose the overview over today’s complex consumer markets you need profound experiences in the field of consumer research. 

GIM can tap more than 25 years of international research expertise in all kinds of industries. In times of fast change we provide guidance for our clients and support them in consolidating strategic and operative decisions.

In line with the GIM network, we generally do research in all industries in which GIM is an expert in – overall, these are more than 30 markets (B2B and B2C) worldwide. However, GIM Berlin has different market research focuses, regarding our method range but also regarding business sectors we research.

In more than ten years of conducting research, the following focuses have emerged at the GIM Office Berlin: the areas of retail (GIM Berlin Shopper Research), automotive (GIM Berlin Tracking Research and GIM Berlin KPI Research), e-commerce and health. Apart from that, we also constantly do research in the fields of fast-moving consumer goods (FMCG) including the fields of food, home & household as well as the telecommunications industry.

Our motto is to do comprehensive but at the same time focused research. Doing this, we combine quantitative market research methods with qualitative approaches to give you the “best of both worlds”.

Find out more about GIM’s entire industry expertise (website GIM head office).